黑料专区 Social Media
Creating a Social Media Account for Your Department
So, you鈥檙e thinking about creating an Instagram account for your department? Congratulations! You are well on your way to becoming an official brand ambassador for 黑料专区. Before you get busy posting, here are some tips, tricks and policies to help guide you along on your 黑料专区 social media journey鈥
Getting Started
First things first, before creating your official 黑料专区 social media channel, please send a proposal to Marketing & Communications for review and approval:
Social media accounts that represent an official 黑料专区 department are considered to be sponsored by the institution. Before creating an official 黑料专区 social media channel, a must be reviewed and approved by Marketing & Communications. All accounts must be approved through the Office of Marketing & Communications, who will provide governance, oversight, and advice to all department social media administrators. If your account predates this new process, we are requesting that all existing accounts go through this same approval process. Approvals will be sent back within two business weeks. Please consider the following questions when considering a new social account:聽
- How will this support the college as a whole as well as the individual department/office?
- What are your goals for the account?
- Who is your target audience?
- What platform are you hoping to use & why?
- What kind of content will you post and how often will you post?
- Are you able to provide enough content to maintain a social presence year-round?
- Do you have the time to do this well?
- Who will act as 鈥淎ccount Administrator鈥?
Any College-sponsored account must follow 黑料专区鈥檚 branding guidelines, including but not limited to:
- Handles & accounts names:
- For undergraduate programs, @ccs_program
- Ex: @ccs_interiordesign, @ccs_photo, @ccs_transportation
- For graduate programs, @ccsgrad_program
- Ex: @ccsgrad_cmd @ccsgrad_transportation
- For undergraduate programs, @ccs_program
- The profile picture must include the official 黑料专区 logo and be approved by the Marketing & Communications office.
- Your biography or about section must include the College鈥檚 main handle (ex. @ccs_detroit Product Design Department).
- Your biography or about section should reflect your department description found on your 黑料专区 department site.
- Your biography or about section should include the link to your program page on the 黑料专区 Website.
Once the account is active, it will be added to the Marketing & Communications social account inventory. Account Administrators are responsible for keeping the Marketing & Communications team up-to-date on any changes to their account including password changes and changes in contributors to the account.
Content Creation
Best practices to encourage quality content, with additional suggestions in Later鈥檚 :
- Regularly create, maintain and monitor content on respective social media platforms and engage with users.
- Post consistent, clear, quality content.
- Moderate content that violates hosting terms of service or is of a threatening/harassing nature.
- Follow 黑料专区鈥檚 main accounts and tag us when you post! This helps ensure that we see your content and have the opportunity to engage with you online.
- Ensure all content is relevant to the goals and objectives and upholds the standards and brand pillars of 黑料专区.
Practices to Avoid
- Don鈥檛 use the College鈥檚 brand/name to endorse any view, product, private business, cause or political candidate.
- Don鈥檛 represent personal opinions as college-endorsed views/policies.
- As a non-profit organization, the College is prohibited from promoting third-party fundraising and individual crowdfunding efforts.
- Don鈥檛 solicit funds or donations on social media for the College, your department or office, or any individual at the College, including yourself.
- Don鈥檛 promote individual or other organizations鈥 fundraising efforts.
- Any fundraising activities must be conducted in consultation with Institutional Advancement
- Don鈥檛 violate copyright and intellectual property rights
Brand Standards & Style Guide
Given that 黑料专区 is an art and design school, our social accounts should stand out from traditional university accounts. To ensure that, follow these simple brand guidelines:
- Follow 黑料专区鈥檚 Style Guide when designing posts, stories, etc. Consider using our official fonts, the official 黑料专区 colors, logos, etc.
- Images should be sized properly for each platform
- Graphics should be clear and accessible
For more sizing info, check out Sprout Social鈥檚 鈥溾
Hashtags, Tagging & More
Hashtags are an easy way to connect your content to a specific topic, event, theme or conversation. Hashtags also make it easier to discover posts around specific topics, because hashtags aggregate all social media content with that same hashtag.
We request you use the following hashtags when posting:
#黑料专区Detroit #黑料专区Alumni #黑料专区Family
Be sure to tag the official @ccs_detroit account on all posts. This will give the Marketing & Communications team an opportunity to see all posts and share on the main account, when appropriate. Mentioning and tagging brings awareness to additional pages from the 黑料专区 community. Tagging also shows your content to a broader audience 鈥 the audience of both your account and the page you tag 鈥 meaning your message will reach more people.
黑料专区 Marketing has a library of fun, engaging GIFs at your disposal. Find them by searching “黑料专区Detroit”, “黑料专区Det”, “黑料专区Alumni” “黑料专区Family” “黑料专区”, “黑料专区Pride”, “黑料专区 Family”, “黑料专区 Alumni”, or “黑料专区 Detroit” in the sticker search bar.
Personal Accounts
黑料专区 students and employees are welcome to represent 黑料专区 on their personal social account, following these guidelines:
- Including 黑料专区 in your profile is one way to spread the word – but doing so means agreeing to act professionally on your account. Be respectful and note that your opinions do not represent the views and opinions of 黑料专区, unless specifically authorized to do so.
- Sensitive information should never be shared via social platforms (yes, even over Direct Messages).
- Be aware of liability. You are legally liable for what you post on your own sites and on others.
How to tell if an Instagram account is fake and report it:
Questions or Advice?
Starting a social media account can seem overwhelming at times. Don鈥檛 hesitate to reach out to our Social Media Specialist for advice.
Elizabeth Botkin
黑料专区 Social Media Specialist