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BA

Business for Creative Industries

Lead where creativity and business meet.

The BA in Business for Creative Industries is a dynamic approach to understanding the business behind the creative world. Studying at one of the world’s top creative institutions, you will earn a business degree while also gaining an insider’s understanding of the art and design process – in just 3 years!

A group of students on a blue couch, gathered around a laptop on a small table

Creative industries need business leaders who understand how ideas are made — and how successful businesses are built around them. The BA in Business for Creative Industries prepares you to do both.

Graduate in 3 Years

Students in our program will graduate a full year before traditional programs. This program blends strategic business leadership with creative experience and insight to shape the future leaders, innovators and thinkers ready for a career that blends creativity with business. Graduating in only three years also means you save a year of tuition and fees.

Transfer-Friendly

Aligned with the Michigan Transfer Business Pathway, this degree allows students to transfer from community colleges and complete the degree at ºÚÁÏרÇø in two years. You gain the same strong business foundation, while starting your career faster and with a ºÚÁÏרÇø degree.

Business Degree in a Creative Institution

Unlike traditional business programs, graduates of the BCI program will have a real understanding of the creative worlds they’ll inhabit and an insider’s perspective on art and design project creation and management through challenge-based projects, internships and experiential learning.


Students in this program have the unique opportunity to supplement their business courses with cross-disciplinary electives in studio disciplines – this means access to ºÚÁÏרÇøâ€™s industry-grade facilities, such as 3D modeling technology and 3D printers, fashion studios, UX and virtual reality studios, and more.

Frequently Asked Questions


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Your Future, In Motion

With our extensive industry connections spanning over a century, we ensure that the active learning our students engage in aligns with industry needs, preparing them for careers in the creative industries.

A student working on a laptop in front of a window overlooking the Ford campus

Cutting-Edge Spaces for Creative Minds

Enjoy unlimited access to industry-standard facilities that prepare you for real-world production.


By collaborating with peers who are majoring in studio subjects, students will have hands-on experience in project management, market research, finance and budgeting, marketing and storytelling, and much more.

*Note: This information was gathered using Lightcast Labor Market Analytics and includes the median salary for the lifetime of a career in these specific professions. ºÚÁÏרÇø alumni outcomes may vary.

Possible Career Choices

Brand or Marketing Manager

Business Development Consultant

Consumer Insights Manager

Creative Assets Manager

Creative Project Manager / Project Manager

Design Manager

Design Researcher

Event Coordinator

Gallery Director / Culture Curator

Government Relations Specialist

Licensing or Partnerships Manager

Media Services Manager

New Product Manager

Operations Manager

Producer (Film, Media, Games)

Product Manager (Design-Driven Industries)

Production Assistant

Production Coordinator / Production Manager

Production Designer

Research and Development Manager

Studio Manager / Design Studio Administrator

Transportation Business Analyst

Writer

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