Advertising students attended the American Advertising Federation (AAF) Greater Flint American Advertising Awards (AAA) 2024 Student ADDY Awards on Friday, February 23, 2024.

Senior Conner Japikse and Junior Savannah Hall received Best of Show and a Gold ADDY awards for their Trader Joes 鈥淎n Orange Odyssey鈥� brands for good, branded entertainment commercial for video and sound animation. Judge鈥檚 Choice Awards and Gold Awards were received by seniors Sydney Lane, Conner Japikse, Norino Maltese and junior Savannah Hall for Ole Smoky 鈥淧ride of the Mountains鈥�; and Kayla Matthews, Kiki Farrar, and alumni Owen Drawbaugh (2023) for Peta 鈥淣o Escape.鈥� Judge鈥檚 Choice Awards and Silver Awards were received by juniors CJ Villaflor and Luke Schock for Lego 鈥淟ego-fy鈥�. Seniors Juliana Rabban, Sophie Steinborn, Kayla Matthews and Kiki Farrar also won Gold Awards. 2023 graduates Madison McCabe and Emily Mata; seniors Kayla Matthews, Juliana Rabban, Sophie Steinborn and Hannah Zimmerman; and sophomores Julia Hosang and Natalie Bazydlo received silver awards. For the second year in a row, senior Kayla Matthews was awarded one of three 2024 AAF Greater Flint Student Scholarship Awards sponsored by Dort Financial Credit Union.

All Gold submissions will now move forward to regional judging. The Addy鈥檚 three-tiered local, regional, and national level award shows are one of the toughest and most entered industry competitions in the country.

2024 黑料专区 Student ADDY Award Winners

2024 AAF Greater Flint Student Scholarship Award
Kayla Matthews

Student Best of Show ADDY Award

Advertising > Film, Video & Sound – Animation or Special Effects
Trader Joes: An Orange Odyssey
Art Director: Conner Japikse & Savannah Hall
Professor/Instructor: Philip McAvoy

Judges Choice Awards

Film, Video & Sound > Television Advertising – Television Advertising – Campaign
Ole Smoky – Pride of The Mountains
Art Director, Copywriter: Sydney Lane
Art Director: Conner Japikse & Savannah Hall
Filmographer: Norino Maltese
Professor/Instructor: Philip McAvoy

Cross-Platform > Integrated Campaigns > Integrated Advertising Campaign – Consumer Campaign
The Lego-fy It Campaign
Art Director: CJ Villaflor & Luke Schock
Professor/Instructor: Philip McAvoy

Film, Video & Sound > Television Advertising – Television Advertising – Single
No Escape
Art Director, Sound Designer: Kayla Matthews
Copywriter, Editor: Kiki Farrar
Cinematographer: Owen Drawbaugh
Professor/Instructor: Sam Sefton

Student Gold ADDY Awards

Advertising > Film, Video & Sound – Animation or Special Effects
Trader Joes: An Orange Odyssey
Art Director: Conner Japikse & Savannah Hall
Professor/Instructor: Philip McAvoy

Film, Video & Sound > Television Advertising – Television Advertising – Campaign
Ole Smoky – Pride of The Mountains
Art Director, Copywriter: Sydney Lane
Art Director: Conner Japikse & Savannah Hall
Filmographer: Norino Maltese
Professor/Instructor: Philip McAvoy

Film, Video & Sound > Television Advertising – Television Advertising – Single
No Escape
Art Director, Sound Designer: Kayla Matthews
Copywriter, Editor: Kiki Farrar
Cinematographer: Owen Drawbaugh
Professor/Instructor: Sam Sefton

Film, Video & Sound > Television Advertising – Television Advertising 鈥� Single
Girls are PlayHers Too 鈥� Case Study
Art Director: Juliana Rabban
Copywriter: Sophie Steinborn
Professor/Instructor: Sam Sefton

Cross-Platform > Integrated Campaigns > Integrated Advertising Campaign – Consumer Campaign
NonCrowded
Art Director & Copywriter: Kayla Matthews
Art Director: Kiki Farrar
Professor/Instructor: Sam Sefton

Student Silver ADDY Award

Online/Interactive > Social Media – Social Media – Campaign
In Her Head
Art Director & Copywriter: Kayla Matthews
Cinematographer: Juliana Rabban
Professor/Instructor: Philip McAvoy

Cross-Platform > Integrated Campaigns > Integrated Advertising Campaign – Consumer Campaign
The Lego-fy It Campaign
Art Director & Copywriter: CJ Villaflor & Luke Schock
Professor/Instructor: Philip McAvoy

Cross-Platform > Integrated Campaigns > Integrated Advertising Campaign – Consumer Campaign
Get A Head
Art Director: Madison McCabe
Copywriter: Emily Mata
Professor/Instructor: Philip McAvoy

Print Advertising > Magazine Advertising – Magazine Advertising – Campaign
Fight the Freeze – Hot Hands
Art Director, Copywriter: Julia Hosang & Natalie Bazydlo
Professor/Instructor: Greg Moy

Print Advertising > Magazine Advertising – Magazine Advertising – Campaign
Make it Pop
Art Director: Juliana Rabban
Copywriter: Sophie Steinborn
Director of Photography: Hannah Zimmerman
Professor/Instructor: Sam Sefton

Film, Video & Sound > Television Advertising – Television Advertising – Single
Girls Are PlayHers Too
Art Director & Cinematographer: Juliana Rabban
Copywriter & Editor: Sophie Steinborn
Professor/Instructor: Sam Sefton

Cross-Platform > Integrated Campaigns > Integrated Advertising Campaign – Consumer Campaign
Your Cheese
Art Director & Copywriter: Kayla Matthews
Professor/Instructor: Sam Sefton

听announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG鈥檚 Detroit-based communications and marketing companies supporting client General Motors. This includes Weber Shandwick, MRM, McCann, Jack Morton Worldwide, and Commonwealth//McCann.

Cultivating Local Talent
Now in its third year, the Motor City Marketing and Communications Fellowship will continue to recruit applicants specifically from Detroit-based institutions, including Wayne State University and the 黑料专区. Dedicated to growing relationships with educational institutions across Detroit, the program plays a key role in engaging local talent, facilitating career development, and cultivating collaborative learning.

听Unlike traditional internships, the two-year rotational program offers comprehensive and in-depth experiences across various disciplines, providing recruits with a holistic understanding of the communications, marketing, creative, experiential, and relationship marketing landscape. Fellowship candidates will also have the opportunity to support multiple vehicle brands including Chevrolet, Buick, GMC and Cadillac, as well as adjacencies like GM Customer Care and Aftersales, CarBravo and OnStar.

With a partnership spanning nearly a century, General Motors and IPG recognize the significant impact of younger generations on today’s global economy. By investing in emerging talent, IPG is nurturing the growth and success of the next generation, providing them with the resources to thrive and flourish in the advertising and marketing industry.

“There has never been a more critical moment to find ways to integrate the perspectives and creative insights of emerging talent into the work we produce for our clients. This program signifies our commitment not only to the Detroit community but to creating work that reaches and impacts the full range of consumers, so as to ultimately drive business impact,鈥� commented IPG CEO Philippe Krakowsky.

鈥淥ur goal is to build teams that authentically mirror the diversity of our daily customer base, ensuring our approach remains dynamic and innovative, in step with the ever-evolving landscape of the automotive industry,” noted Grant Theron, IPG鈥檚 Global Client Lead for General Motors.

鈥淭his fellowship provides Wayne State University students with the opportunity to launch a meaningful career. We are delighted to partner with a program that is thoughtfully constructed to accelerate a student鈥檚 career with a wide range of real-world experience. The fellowship also allows our students to invest their talent back into the Motor City, where they received their degree. This is the best possible outcome for our students and community, and we鈥檙e thrilled to continue our partnership in such a valuable program,鈥� said Hasan Elahi, Dean at Wayne State University, College of Fine, Performing and Communication Arts.

“We value partnerships like the Motor City Marketing and Communications Fellowship by IPG, which supports recent graduates and the industry alike, facilitating collaborative efforts to amplify diverse voices within the communication and advertising design profession,” commented听Susan LaPorte,听Chair and Professor of Communication Design + Advertising Departments.

The Motor City Marketing and Communications Fellowship welcomes both soon-to-be graduates and recent graduates, and the application process is ongoing. For more details about the program and how to apply, please visit .

About Interpublic
Interpublic (NYSE: IPG) () is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world鈥檚 best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.93 billion in 2022.

About Commonwealth//McCann
Commonwealth//McCann () is an award-winning global advertising agency founded in 2012 as a division of McCann Worldgroup. Headquartered in Detroit, CW has offices across 16 countries around the world. We’re creatively led and operationally managed, which means everything we do is in support of stronger, smarter ideas that work for our client. Like handling the basics brilliantly, taking care of the simple things every day. Planning for the future and exceeding client expectations.

About Jack Morton
Jack Morton () is an award-winning global brand experience agency. We鈥檙e driven by the fact that the world鈥檚 most successful brands deliver proof on their brand promise at every touchpoint. It鈥檚 what inspires our team each day to help clients 鈥淏e extraordinary.鈥� For over 80 years, we鈥檝e strengthened the relationships between brands and the people who matter most to them, through live, virtual and hybrid experiences, brand acts, integrated campaigns, sponsorship marketing and employee engagement.

About McCann Worldgroup
McCann Worldgroup () is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands earn a meaningful role in people’s lives. McCann Worldgroup was named “Global Agency of the Year” by Adweek magazine, 鈥淣etwork of the Year鈥� by the Cannes Lions, the world’s most creatively effective marketing services company by the Effie Awards (for three consecutive years), “Global Network of the Year” by Campaign magazine and 鈥淣etwork of the Year鈥� by The Webby Awards. Fast Company named McCann Worldgroup to its list of The World鈥檚 Most Innovative Companies. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).

About MRM
MRM () creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity鈥攁ll to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

About Weber Shandwick
Weber Shandwick () is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age鈥檚 Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as 笔搁辞惫辞办别鈥檚 Global Agency of the Decade in 2020 and 笔搁奥别别办鈥檚 Global Agency of the Year in 2015, 2016, 2017 and 2018. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. social impact and financial communications.